How to Increase Ceramic Tiles Sales in the Showroom

Imagine you open a showroom displaying beautiful high-quality and modern ceramic tiles. Then only for you to find out that sales are not moving. Your inventory keeps stacking up, leaving you with ceramic tiles of several months ago still in your warehouse.

So where do you go from there?

One thing to note is that you probably started on the wrong foot. The tile business generally requires extensive marketing planning. Therefore, when you don't do this right, you will hurt your business in the long term. As such, as a tile showroom owner, the key to your business success lies in how well you can get your plan to materialize. Therefore in this guide, we'll cover some things you should have in your plan and work towards skyrocketing your showroom ceramic tile sales.

Set up a showroom that can actually sell

Of course, we know how marketing and merchandising can help you bring in customers to your tile showroom. But these techniques only have a little to do if you don't have a showroom that is tailored to make sales. The experience you offer to your customers in your showroom depends on several factors. Some of these include how well you can present your tiles, creating the right atmosphere for your customers, and the amount of attention you give to them. All these factors play a great role in determining whether they will buy from you or not. Even more importantly, it dictates whether they will recommend your brand or that will be their last contact with you.

So the key To Success here is creating terrific interior architecture and displaying your ceramic tiles in the best possible way. All these together are sure to offer your customers an excellent shopping experience.

Prioritize your top sellers

Always focus on keeping the ceramic tiles that sell. This could be a specific pattern, color, or texture. Even if it means you have to display more of them on the shelves, please do that. You can also use a tabletop sign to let your customers understand that you have other colors and sizes in your storeroom.

Sometimes, you may find yourself in situations whereby the product in high demand has been sold out. This is a golden opportunity to collect the contact details of your customers such as their email addresses and phone numbers. This could be a start to a relationship positioned for longevity. Similarly, you can also promise to give them a discount if they can pay for the item now. Promise to make the delivery as soon as the item arrives and be sure to fill this promise.

Tell a unique story

Your brand story is what makes you different from your competitors. It offers your customers a deeper insight into what you do and what you stand for. Telling this to them in your showroom will help them create a sense of connection that is beyond merely buying and selling. They will feel connected to a greater purpose which could ultimately influence their decision to make a purchase.

So, once you're able to create this emotional connection it becomes easier to compel them to buy.

Further, don't just disseminate the story across your brick-and-mortar showrooms. Be sure to include it on your about us page on your website. To convey the story mentioned before better, be sure to design beautiful brochure contents that will resonate with your target persona.

Sponsor or host events

There's almost no better way to make customers troop into your business than an event. This could be a special sales day or ceramic tiles workshop. People get excited easily when they hear about events. Especially when you back this up with irresistible raffles, freebies, and other giveaways, you will definitely get overwhelmed with the turn-up.

Once you've decided on the right event that will appeal to your target persona, be sure to spread the word across social media. You can use Facebook, TikTokInstagram, Twitter, and several other channels to your benefit. In addition, be sure to take a lot of pictures at these events. This allows you to recap the event, and create awareness and excitement for the next one.

Recommendations and referrals

You probably read thousand times that recommendations and referrals can bring your business to the next level. So, if you have a tile showroom, don't be afraid to ask for referrals from your satisfied and happy customers. Once they are truly satisfied they won't mind doing that. In fact, they will be more than happy to bring people to experience the same compelling experience they have experienced from your business.

Immerse yourself in innovative marketing strategies studies

The ideals of marketing are ever-changing. What was working just a few years back might not work today. So it is important to immerse yourself in the nitty-gritty of innovative marketing strategies. Then, incorporate these new approaches into your existing marketing strategies. In some cases, you may even need to discard the marketing strategy you have been using.

A great way to find out what is working is by researching successful ceramic tile showrooms. Know what they are doing right and what you're doing wrongly. This gives you a clearer insight into what you have to do to boost your sales.

Sell with guarantee

One of the effective ways to bring in new customers and boost your retention rate as well is by providing a guarantee. When you provide this, you are reassuring your customers you are giving them the best quality possible. This compels them to make a purchase ultimately.

Lastly, if you run the tile showroom the key to success is always to keep your promise at every point. If your marketing team promises your prospects certain things during their outreach or marketing campaigns, be sure that they fulfill this promise. This will help you position yourself as a reputable brand and a tile showroom that they can trust with their money. Ultimately this level of trust helps you boost yourself in the shortest span possible.

So while following the tips mission before ensure that you are transparent in your dealings and inform your customers about the specifications of your product without hiding anything. Let them know the pricing with no potential additions or even charges. Deal with them honestly and watch them come back for more.

We will answer you personally if you have further questions. Do not hesitate to contact us at fspowell@fspowell.com.